Case study: Yumi

Brief

Yumi International approached several London agencies and ourselves with a brief to reposition the brand, establish a defined Customer demographic profile and to create a completely new store concept.

Result

After our successful pitch for this project we quickly set about the creation of a radical new store design and look and feel for the brand which could translate to both stand-alone stores and concessions. This led to both the retro installation of the concept into existing stores but also the creation of new stand-alone stores.

Deliverables

  • BRAND DEVELOPMEMT
  • DESIGN DEVELOPMENT
  • SITE FEASIBILITY
  • DESIGN IMPLeMENTATION MANAGEMENT
  • PROJECT MANAGEMENT
  • SPECIALIST JOINERY CONSTRUCTION
  • SIGNAGE CONSTRUCTION
  • STORE BUILD & PLANNING